Publishing high-quality videos is key to success on the platform. We analyzed some of the top brands' YouTube channels to see how they use the world's largest video search engine as part of their multi-channel marketing strategy. Brands are finding new ways to incorporate video content into all types of products, from email marketing to Pinterest, but surprisingly, YouTube is still uncharted territory for some brands. This means that brand marketers will know where their customers spend their time online, what their favorite apps are, and what types of content they like to interact with.
Since brands invest in video content on all marketing channels, YouTube is the place where your long-form content should be before dividing it into other media.