The main objectives were to improve the quality of potential customers, increase sales among identified potential customers, increase general brand awareness and acquire new customers. Let's take the example of generating more leads as one of your digital marketing goals and objectives. It can also be very difficult to optimize the return on investment on your digital advertising expenses. Without setting clear digital marketing goals and objectives, it can be difficult to measure the success of your campaigns in a concrete way.
It's worth noting that the goals and objectives of digital marketing mentioned above should only act as broader objectives. The goals and objectives of digital marketing are essentially the metrics you'll use to measure the success of your campaigns.