Other in-demand digital marketing skills Copywriting. In the following list, we've compiled the 12 most sought-after digital marketing skills that will help you land your dream job with ease. Although email has been around for quite some time and may therefore seem a bit dated, 81% of digital marketers still rely on this channel for customer acquisition and retention. And there are quite a few benefits it can offer.
This is the absolutely essential skill of the 21st century. It's no secret that various social media channels play a huge role in the lives of all modern consumers, which is why these channels have long become powerful tools for business growth and promotion. According to statistics, 54% of consumers use several social media platforms to search for different products. In other words, these users already intend to make a purchase.
So the only thing left for you to do is to get your brand out there and make sure your potential customers notice it. Although this is not very obvious, storytelling is another essential skill for digital marketers. Nowadays, when consumers are exposed to 6,000 to 10,000 advertisements every day, heartless and faceless advertising slogans are no longer effective. Instead, potential customers want stories, and as a marketer, you have to offer them.
In terms of advertising, stories are used to inform, entertain and convey a message. If used correctly, stories can strengthen your CTA, attract more attention, and foster a better connection with customers. And they can also increase your ROI. According to statistics, 55% of consumers will be more likely to make a future purchase from a brand whose story they love, another 15% will make the purchase immediately and 44% more will also share the story.
Digital marketing skills are among the most popular job skills in the U.S. In the US, according to an analysis of Google Trends search data conducted by Preply. Other skills that are all the rage in the United States are data science, visualization and data management. BrainStation's professional digital marketing guide can help start a career in marketing, including content creation, social media marketing, email marketing, and more.
Read on for an overview of the technical and social skills needed to become a digital marketer. It goes without saying that digital marketers should have a good idea of all. It goes without saying that digital marketing experts should have a good idea of all the social media platforms they use to publish content and reach an audience. And each platform has its own peculiarities; you'll need to know what works and what doesn't, when and what to publish, and how to adjust the tone of your posts so that they reach different segments of your audience using different platforms.
Even within the field of social media marketing, there are different techniques that digital marketers can prioritize, such as listening on social media, live streaming, direct messaging and tagging. Search engine optimization (SEO) and search engine marketing (SEM) are the increasingly important factors in connecting with the audience you want to reach. That process starts with understanding your audience and their movements online. That's a skill that can help marketers stand out, according to the report, since off-page SEO represents one of the main skill gaps in digital marketing.
Just like you could use a And if you're wondering what digital marketing skills exist, check out this page on the resume assistant to learn what skills you'll want to look for in the future, find a full list of skills. Whether you're captioning an Instagram post or writing a thousand-word thought leadership article for your company's blog, excellent storytelling skills (such as writing, editing, and visual storytelling) are always a plus for a digital marketer. Therefore, to achieve the best result, a digital marketer must be able to develop effective plans that align with the brand's vision, objectives, and values. Of the companies that regularly attend Cannes, according to the data, 67% have registered an increase in technological skills and a 32% decrease in the proportion of creative skills over the past five years.
Now that we've addressed the digital marketing skills you need for organic and paid digital marketing, let's move on to the must-have creative skills you need. To help create great landing pages, easy-to-use programs like Unbounce allow digital marketers to create, customize and test landing pages for maximum conversion, without needing coding knowledge. Experience in digital marketing is the main skill that marketers include in their LinkedIn profiles, surpassing knowledge of marketing strategy and advertising. The most recent CMO survey revealed that digital marketing is a key investment for marketers, as data analysis, website optimization, digital media and search, intelligent technology and direct digital marketing, such as email, receive the most spending.
In fact, nearly three-quarters (72 percent) of digital marketers around the world said that creating relevant content was the most effective SEO tactic. There has been a 35% increase in the interest of those with knowledge of digital marketing, including search engine optimization and Google Ads. If a digital marketer's budget includes money for advertising, you'll need to know if a digital marketer's budget includes money for advertising, you'll need to know what and where to spend it to achieve maximum impact. Social media marketing is a crucial component of any global digital marketing strategy; in many cases, that's where customers are.