Digital marketing is all marketing activities that use an electronic device or the Internet. Likewise, digital marketing is just as important as traditional marketing, if not more so.
Digitalmarketing uses all the touchpoints of your daily Internet use to communicate with you. Digital marketing is now as big, if not bigger, than traditional advertising and marketing tools.
But how many types of digital marketing are there? Is social media marketing considered “digital”? What about radio advertising? In order to reach a wider and younger audience, Guinness recently expanded its digital marketing horizons by creating specific video content for Facebook and Instagram. Digital marketing simply uses this to its advantage by cleverly integrating marketing communications across all digital channels. There are many tools available to measure the success of digital marketing campaigns, and many marketers will use some combination of these tools, depending on their needs and audience. Many digital marketers use all other digital marketing channels to add potential customers to their email lists and then, using email marketing, create customer acquisition funnels to convert those leads into customers.
There are many ways in which companies do this, some of which are the responsibility of digital marketers and others are carried out by other departments. Two members of the academic team from the University of Southern New Hampshire (SNHU) spoke about how digital marketing aligns with traditional tactics and shared information on some of the types of digital marketing currently practiced. Understanding all this data and using it to make strategic decisions is an important part of a digital marketing professional's job and sets them apart from their traditional counterparts. Digital marketing involves some of the same principles as traditional marketing and is often seen as a new way for companies to approach consumers and understand their behavior.
As a result of the rapid evolution of the digital world, today's consumers demand a high level of transparency and integrity on the part of brands, as well as shared values or ideals. Digital marketers strive to be the voice of the customer and the way they want to digitally interact with a brand, Rogers said. The main difference between digital and traditional marketing is the means through which the audience finds a marketing message. Excellent read on an overview of digital marketing and its benefits for continued business success.
As with any other type of digital marketing, to create a successful radio advertising strategy, you must know your target audience. While traditional marketing uses traditional media such as magazines and newspapers, digital marketing uses digital media, such as social media or websites.